Brand Loyalty There are many factors that may lead to a stronger brand loyalty towards foreign products compared to local products. Firstly, most of Malaysian consumers do not trust local brands, especially in terms of quality (Doctoroff, 2002). Research done by Wong and Sidek (2008) found that product quality is the most important factor as.
Challenges of Indonesian Managers Essay Preview: Challenges of Indonesian Managers Report this essay First of all, in the era of globalization and free trade, the foreign products could come easily to Indonesia. Since the agreement of ASEAN and China free trade (ACFTA) began on January 1, 2010, the import product from China flooding domestic market..
H-E-B Own Brands Essay Preview: H-E-B Own Brands Report this essay Describe the relevant market boundaries (environmental influences) for H-E-B based on a PESTLE analysis. This is the macro environment not the micro or company factors and Part II) you are to apply them in order to identify the relevant market boundaries (or what factor.
