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Carlsberg Case MSC IN MANAGEMENT 2011-2012 Coursework: Carlsberg Group – Calculation and Interpretation of Ratios 30% of the total grade Word Count: 4000 ± 10% Course: Accounting for Managers Instructor: Dr. Stergios Leventis October 2011 Table of Contents Introduction……………………………………………………………………………………………………3 Beer Industry Structure, Dynamics and Profitability……………………..………………3 Beer Drinking Culture…………………………………………………………………………………….5 Porters Five Forces Analysis of Brewery Industry………………………………………….6.