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Essay Preview: Rust Report this essay Firm Reputation and Horizontal Integrationв?– Hongbin Cai†Ichiro Obara‡ March 14, 2008. Abstract We study effects of horizontal integration on firm reputation. In an environment where customers observe only imperfect signals about firms’ effort/quality choices, firms cannot maintain good reputation and earn quality premium forever. Even when firms choose.
Related Essay Topics:
Effects Of Horizontal IntegrationFirm ReputationGood ReputationLarger Market Base