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Acqualisa Marketing Management MARKETING MANAGEMENT[pic 1][pic 2] INDIVIDUAL CASE WRITE UP[pic 3]SECTION 1 – LAERTE PONSEGGISituation AnalysisContextIn 2000, the U.K. shower market was characterized by “Victorian era” plumbing with only 60% of U.K. homes equipped with a shower. In addition, systems installed were old, having often problems of fluctuation in temperature, low pressure and poor.