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The Boston Beer Company CaseRSM 332 Marketing ResearchFall 2011Thursday 1:00 pm – 3:00 pm WO 20Professor: Mengze ShiProject: The Boston Beer Company caseChernenko Kirill998581510The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of.