Consumer Behaviour CHAPTER SUMMARY As students will soon see, the field of consumer behavior covers a lot of ground. Whether the consumer is on a shopping trip to the mall or surfing on the Internet, general principles and theories of consumer behavior apply. The formal definition of consumer behavior used in the text is “the.
Consumer Behavior Consumer Behavior Consumer behavior is the buying patterns of consumers, the processes they use to make purchases, and the psychology of how consumers think and are influenced. “The field of consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products,.
