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Cadbury India Product Life Cycle Management [pic 1]MKTG-1-0035 | October 15th 2014Cadbury India: Product Life Cycle Management“We have stayed ahead of competition by growing the category. This category growth has come through behaviour-changing advertising, innovation and growing width and depth of distribution.”AIDed (Advertising, Innovation and Distribution) by its multiCOPY-prongedapproachofchangingconsumption behavior of Indians in general and rural.