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Media and Marketing Communications Media and Marketing CommunicationsAssignment – Farm Tours Ireland Integrated Marketing Communications PlanGroup 2 (FISAG):Damien Sweeney (4BC3 11537987)Theo Bianchi (Visiting from France 14102566) Melody Amponsah (3BC1 11170212)Ciara Shaughnessy (4BC6 11339411) Leah Mc Inerney (3BC1 12453878) [pic 1]Report Format1.) Executive Summary- Farm Tours Ireland current market offering2.) Environmental Analysis- Potential of the Market- Identifying.