Essay On External Environment Of Muji

Muji in China – Introduction to Business Management Essay Preview: Muji in China – Introduction to Business Management Report this essay Table of Contents1        Introduction        22        Company Background        23        PESTEL Analysis        33.1        Political        33.2        Economic        33.3        Social        33.4        Technological Changes        43.5        Environmental        43.6        Legal        44        Porter’s Five Forces        54.1        Low Threat of New Entry        54.2        Low Bargaining Power of Suppliers        64.3        High Bargaining Power of Buyers        64.4        Medium Threat of Substitutions        64.5        Competitive Rivalry        75        Strategic Recommendations        75.1        Adjustment on Price of Products        85.2        Featured Products        85.3        Brand Image Improvement        95.4        Localization        96        Conclusion        97        References        10 Introduction The strategic.