Product Extension Proposal Executive Summary The purpose of this report is to provide an external analysis of emerging trends in the electronic gaming platform category before making recommendations on how Microsoft can extend the existing Xbox product line with a view of increasing overall company profits. During our analysis we have been careful to consider.
Skullcandy Analysis EXTERNAL ANALYSISIndustry- Porter’s 5 forces Bargaining Power of Suppliers {LOW}Many suppliersHigh differentiator- designCompetitors- Apple, Sony, Bose Sales- USA- 70% sales No high-end technologyNo production- external production Bargaining power of buyers {HIGH}Fluctuations in demandBuyers are price insensitive Profits > (2012: $139,432 / 13: $93, 134 / 14: $110, 634)Product: differentiatedAlternatives available (high switching costs)Buyers.
