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Tripadvisor and Customer Reviews Essay Preview: Tripadvisor and Customer Reviews Report this essay TripAdvisor and Customer Reviewsz5085808 Siqi LiuIntroduction Attracting 390 million monthly average unique visitors and 465 million reviews and opinions, TripAdvisor has become the largest online platform for travel forum in the world (TripAdvisor, 2017a). Its success indicates the explosive development of user.