Essay On Executive Summary         P

Strategic Causing Marketing Plan- one-Day Acuvue [pic 1]Strategic Cause Marketing[pic 2]Group ProjectStrategic Causing Marketing PlanOne-Day ACUVUEby Johnson & Johnson LimitedContents Executive Summary         p.2Company Background         p.3Mission & Vision         p.3Environmental Scanning Political         p.4Economic         p.4Social         p.5-6Technology         p.6-7Issue         p.7Industry        p.7-8Market Share         p.8Customer Characteristic         p.8Partnership         p.8-9Marketing StrategyObjective         p.10Targeting          p.10Positioning         p.10Marketing MixProduct          p.11Place         p.11Price         p.12Promotion         p.12Timeline Pre-program         p.13-14Program         p.14Post-program         p.14Budget         p.15Evaluation         p.15Conclusion.