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The SheratonEssay Preview: The SheratonReport this essayThe Cheesecake FactoryIt is hard to believe that a company founded in 1972, and facing all the competition in the restaurant industry, has grown to owning seventy-three upscale casual under the Cheesecake FactoryЮ mark in major metropolitan areas spanning the United States (MarketWatch per. 1-2) . With 2002 revenues.