Pages • 3
Burberry Branding CaseEssay Preview: Burberry Branding CaseReport this essayDescribe the evolution of Burberrys positioning and customer base.As a brand with long history tracing back to the 1850s, Burberry has long been known for its luxury and durability. During the mid 1950s, Burberry was one of the most promising fashion brands in the world. However, with.