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Kraft Coffee Pod Launch Kraft Coffee Pod Launch Jungbin KwonKraft Coffee Pod LaunchTarget marketCoffee Lovers between the ages of 25 -54Well Educated High average Income more than $ 91,000 (Average income in Canada around $55,000) Having an interest in exercising, entertaining, gourmet cooking, household decorating, gardening, and taking exotic vacationsThree quarter target market is marriedLived.