Pages • 1
Samsung Case Assignment Assignment 2Samsung and the Management of Creative IdeasStudent number: 422014 26Surname: TiaoFirst Name: LilyInternational BA (IBA): Rotterdam School of Management: IBAThe Samsung case describes the challenges the European Innovation Team had to face in order to implement three innovations: the MyClip function, the premium refrigerator, and the EasyPhoneSync mobile application.a) Based on.