Problem Identification: Pepsi Blue Problem Identification: Pepsi Blue The main problem with the Pepsi Blue case was that their 500 million dollar marketing campaign spent in 1996, was based on mediocre and in conclusive evidence surrounding their test market of Bahrain in 1995. In 1995, Pepsi decided to test their product on the population of.
Why Crystal Pepsi and Others Failed Essay Preview: Why Crystal Pepsi and Others Failed Report this essay Why Crystal Pepsi and Others Failed We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn, from the clothes we wear to the.
Pepsi Blue Case Study – the Challenges Inherent in Executing a Global Re-Branding Campaign Join now to read essay Pepsi Blue Case Study – the Challenges Inherent in Executing a Global Re-Branding Campaign PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered.
