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Yong Leng Thailand Case Study Project Plan 1. Project Title Develop the packaging for Yong Leng brand (หย่งเล้ง) or develop marketing plan to entering the new market. 2. Project Background This project aims to assist the new business. The business is related to the honey industry. the band of this business is called ”น้ำผึ้งหย่งเล้ง” which started at Khon kaen.