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Push-Pull MarketingEssay Preview: Push-Pull MarketingReport this essayPart 1 – Push-Pull MarketingPush and pull strategies for marketing are both different channels of distribution to the end consumer. “[A] manufacturer has to make an important decision about whether to use a push strategy, pull strategy, or both in its channel of distribution” (Kerin, Hartley, & Rudelius, 2013,.