Essay On Emotional Perception Of The Customer

Essay About Importance Of Brand Image And Emotional Perception Of The Customer
Pages • 2

The Importance of Brand Image in the Purchasing Field Introduction Branding is « the process of creating a relationship or a connection between a companys product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers »(Hislop, 2001). Therefore, this relationship has to be built in.

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