Industry Analysis Industry analysis- trends and environmental factors Impact of technology resulting in the shift towards more electronic toys instead of the old mechanical ones increase in demand for more educational toys to enhance learning abilities in infants and toddlers Nature and extent of demand Customer analysis Developed country hence more working adults which result.
Lego Group Q1 Evaluate the external environment in which the LEGO Group operates in.Conducting the external environment analysis will allow us to examine the opportunities and threats that the LEGO Group faced. We will go through the environment level using PESTEL framework followed by industry level using Porter’s Five Forces Framework.PESTEL AnalysisPESTEL AnalysisPositiveNegativePoliticalEconomicHighly seasonal Presents uncertainty.
