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Effect of Celebrity Endorsement on Consumer Buying Behavior Research TopicEFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR ByZarak Khan BangashEmail: [email protected] toInstitute of management studies University of PeshawarSession: 2011-15Supervised byDr. Ali Muhammad MohmandAbstractStudy is conducted about effects of celebrity endorsement on consumer buying behavior in telecom sector Ufone and Mobilink of Pakistan. Randomly 150 customers.