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Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Essay title: Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, [email protected] Abstract.