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The E-Commerce Market [pic 1]ContentsIntroduction: The E-commerce market Market Scenario: India Drivers of Growth Key Drivers of Industry PESTEL Analysis Government regulations Business model Barriers to entry Lifestyle as a segment The acquisition of Myntra Conclusion: The road ahead Which category to pursue? – A Game Theory Model References: Introduction: The E-commerce marketElectronic commerce has emerged as an indispensable ingredient of India’s trade facilitation policy. Since 1991, The.