Essay On Durex Condoms

Essay About Durex Cross-Cultural Marketing And Durex Condoms
Pages • 2

Using Hofstede Cultural Dimensions to Establish Durex Cross-Cultural Marketing THE BRAND BACKGROUND DUREX is an international subsidiary company which was founded by Stephen O Kennedy and was registered in London in 1915. The DUREX condoms were distributed by the London Rubber Company (LRC) which was founded by L.A Jackson. LRC at that time were importing.

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