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Krispy Kremes Analysis Join now to read essay Krispy Kremes Analysis CASE STUDY INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 – $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about.
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