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What Is Southwest’s Strategy? What Is the Basis on Which Southwest Builds Its Competitive Advantage? Essay Preview: What Is Southwest’s Strategy? What Is the Basis on Which Southwest Builds Its Competitive Advantage? Report this essay Djara Lou N. Lopez June 11, 2016Mgmt 221 – Management Control 1:00PM – 4:30PMCase 3-1 Southwest Airlines CorporationWhat is.