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Chick-Fil-A Case Study Essay Preview: Chick-Fil-A Case Study Report this essay MGT marketing February 14, 2017 Case 1 Assignment Chick-fil-A What types of marketing strategies is Chick-fil-A Following? Since the 1995 “Eat-Mor-Chicken” billboards in Atlanta, the theme has been used as the basis of an integrated marketing campaign which involve billboards, in-store point-of-purchase materials, promotions,.