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An Investigation of the College Students’ Attitude Toward Brand-Named Products. An Investigation of the College Students’ Attitude Toward Brand-Named Products. Module Code: PM504 2TClass/Group: Group KModule Title: Research Design and CritiqueAssessment: Literature ReviewAssignment Title: An investigation of the college students’ attitude toward brand-named products.Tutor Name:Olga Campbell-ThomsonStudent ID Number: 2172402Date of Submission: Feb 16, 2015IntroductionAccording to.