Demand Forecasting DEMAND FORECASTINGDemand forecasting is an estimate of sales during a specified future period which is tied to a proposed marketing plan and which assumes a particular set of uncontrollable and competitive forces. Therefore, demand forecasting is a projection of firm’s expected level of sales based on a chosen marketing plan and environment. Demand.
Demand Forecasting in Flight Industry Örebro UniversitySchool of BusinessSupply Chain Management, 7.5 ECTSHT2014Chances and challenges of the demand forecasting in the flight catering business Author: Rafael ZielinskiExaminer: Martin HunterDate: 07-01-2015ABSTRACTIntroduction: Due to the mass tourism and the low-cost airlines the flight industry is changing and growing. In the past, flying was a luxury good, but.
