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British Airways Case Activity ratios are used to measure how effectively a business employs its resources. (Dave Hall et al, p394) The asset turnover ratio measures the productivity of assets. It looks at how much turnover is generated by the assets employed in the business. (Dave Hall et al, p394) The Table 2 shows that.
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Asset Turnover Ratio ShowsAverage Number Of DaysDave Hall Et AlDebt Collection Period