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Audience Commodity Theory Essay Preview: Audience Commodity Theory Report this essay Cheryl Anne LimIntroduction to Digital Media Midterm Exam24 October 2017Explain Dallas Smythe’s Audience Commodity theory and discuss the relevance or irrelevance of Smythe’s theory to digital media market today. Why do you think the theory is relevant or irrelevant?Dallas Smythe’s Audience Commodity theory states.