Pages • 1
Paris-Pitesti: How the Dacia Logan Is Changing the Innovation Rules in the Automotive Industry Paris-Pitesti: How the Dacia Logan is changing the innovation rules in the automotive industryCase study – Group 3.2Aditya PutraDiana MendezWorawaran (Bia) Kongvechakul9/28/2016Contents1. Why might the low-cost market be of strategic interest to the automotive industry? 2. What challenges did the Dacia Logan project face.