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New Product Launch Marketing Plan, Part I New Product Launch Marketing Plan, Part IMKT 571July 8, 2015New Product Launch Marketing Plan, Part IMake-Up Art Cosmetics (M.A.C.) is a worldwide leader in professional cosmetics. The company began in Toronto, Canada in 1984. M.A.C. established itself as the ultimate color authority (www.maccosmetics.com, 2015). To continue its “colour.