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Ritz Carlton. Embracing the Service Perspective and Adopting the Service ImperativeEssay Preview: Ritz Carlton. Embracing the Service Perspective and Adopting the Service ImperativeReport this essayIntroductionCustomers are not looking for goods or services, but for benefits or solutions to their problems. To be competitive, firms need to understand their selected customers total needs in order to.
Related Essay Topics:
Building Customer RelationshipsCustomer Service PerspectiveCustomers Total Needs