Dr. Pepper Snapple Group Case Executive Summary Dr. Pepper Snapple Group executive and management departments needed to find a way to increase sales in products and customer satisfactions. They came up with the idea of creating a new division that will focus on the mission and vision of Dr. Pepper Snapple Group and help increase.
Research Menthod Secret Recipe LITERATURE REVIEWSecret Recipe Cakes and Café (SR) in the café and bar segment have experienced increasingly stiff competition not only in the segment but the whole food industry. Hughes (2015), the vice president of Database Marketing Institute supported that in all industry, customer loyalty reduce the cost in serving, in return.
