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Chipotle Identify Companies: Chuy’s and Chipotle will be the two companies that we are using for our strategy analysis. Identify Industry: Both Chuy’s and Chipotle are restaurant operators. Chipotle Value Chain Analysis: Chuy’s Value Chain Analysis: Incredibly similar to Chipotle (could not find a helpful link) Five Forces (Marketline): Buyer Power- Buyers in this industry.