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Evolution of Crm Evolution of CRMPeggy FiliusUniversity of PhoenixCMGT/556Ongart RatchaworapongMarch 16, 2015Evolution of CRMIntroductionCustomer Relationship Management (CRM) is the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifestyle. The main goal is to improve business relationships with customers, assisting in customer retention and driving sales.
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