Creative Strategy – Brand Campaign – Case Study – adamak_sw Search Essays Sign up Sign in Contact us Tweet Index /Business Creative Strategy – Brand Campaign Background of PPS PPS (Originated as “Payment by Phone Service”), a Hong Kong EPS systems and PCCW Joint electronic payment system that applicable for: public utilities banks telecommunications companies.
Creative Strategy: The Decision Making Execusion Stage OVERVIEW: CREATIVE STRATEGY: IMPLEMENTATIONSUBTOPIC:Decisions about the Message Execution This is how the creative message is executed contributes to the relevance, originality and impact of the advertising. The execution details are the specifics about how the message will look, read and sound in.
Strategic Choice and Evaluation – Jetblue Strategic Choice and Evaluation Because JetBlue is in the competitive airline industry, the company is in need of implementing a creative strategy to remain or stay ahead of the competition. As part of its strategy, JetBlue will emphasize low-cost leadership as its generic strategy and concentrate on its long-term.
