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Frito-Lay Company – Cracker Jack Essay Preview: Frito-Lay Company – Cracker Jack Report this essay Frito-Lay Company- Cracker JackHuong TranBellevue UniversityMBA 652 Marketing StrategyKristin LynchDec 22, 2014Case Recap Frito Lay is a division of PepsiCo Inc. It is known as a worldwide leader in the manufacturing and marketing of snack foods with.