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Virgin – Is the Brand More Than Richard Branson? Essay Preview: Virgin – Is the Brand More Than Richard Branson? Report this essay [pic 1]Higher DiplomaSupply Chain Management Student Number: C00210943Student: Philip Kearney30 March 2018Strategic ManagementAssignment 2Table of ContentsCase Study 1: Virgin – Is The Brand More Than Richard BransonIntroduction 41. Directions of Strategic Development 42. Corporate Parenting.