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Large Format Educational Films Essay Preview: Large Format Educational Films Report this essay IMAXs primary strategy was Focused differentiation that targeting at the niche market of making large format educational films and building IMAX theaters in museums and aquariums. In order to gain larger growth, IMAX changed its strategy by expanding beyond its institutional environment.
Related Essay Topics:
Building Imax TheatersCore CompetencesImaxs Primary StrategyLarge Format Films