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International MarketingTable of Contents1.0 Introduction 12.0 Sappe penetrating the Eastern European Market 22.1 Unique and distinctive characteristics of Sappe product line 22.2 Demand of the market 32.2.1 Demand from consumers 32.2.2 Demand from distributors 32.3 Market entry timing 43.0 International market penetration begins with brand success of Sappe 53.1 Successful branding of Sappe 53.2 Product differentiation of Sappe 64.0 The appropriateness in searching and selecting.