Handset Wars – the Global and Local Smartphone Market Case Study Commentary: Handset Wars – the Global and Local Smartphone MarketTony SimsMay 2017The global smartphone industry is dominated by a relatively small number of highly competitive corporations, including of course Apple, the most valuable company in the world. These dominant players in the industry have.
Smartphone Industry Competitiveness Essay Preview: Smartphone Industry Competitiveness Report this essay [pic 2][pic 3]Executive summaryThis paper aims to provide a critical assessment of the term “strategic alliances” in the context of the global smartphone industry given the case study: “Nokia-Microsoft alliance: Joining forces in the smartphone wars” (De Wit & Meyer, 2011). Firstly, the nature.
