Essay On Contentsindustry Analysis        Market Potential        Porter

Caravan Resort Project [pic 1][pic 2][pic 3][pic 4]BUSINESS PLAN“CARAVAN RESORT”4/15/2016INSTITUTE OF BUSINESS MANAGEMENTGroup MembersMahira Hafesjee              14259Yumna Shoaib                14496Ali Jumani                       14424Usman Imtiaz                9261[pic 5]ContentsIndustry Analysis        Market Potential        Porter’s five forces        SWOT analysis        Threats        Opportunities:        Strengths:        Weaknesses:        Competition Analysis        Marketing Plan        Company Description Services:        Segmentation        Personality:        Values and Lifestyle (VALS):        Targeting        Positioning:        Product:         Vehicle.        Place:        Pricing:        Promotion        Digital        Out of home marketing tools:        Organizational Plan        Background of the Partners:        Roles and Responsibilities:        Financial Plan        Total Vehicle Cost        Partnership Deed/ Agreement        Future Plans        Appendix: Marketing.