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Nestle Case Study Nestle Case Study SUBJECT MATTER & PROPOSALIn 1990, 3 years after successfully entering into refrigerated food category with Contadina Pasta and Sauces, Nestle Refrigerated Food Company (NRFC) considered launching new line extension: Contadina Refrigerated Pizza. Initial plans had envisioned two concepts: a pizza kit and a preassembled, heat-and-eat pizza. NRFC decided to.
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Contadina PastaContadina Refrigerated PizzaÑšpizza Kit OnlyðPizza Kit Product Concept