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Mgmt 7574 – Customers Week 1 Assignment Dr. NovakowskiChapter 1[pic 1]2. Customers What they want or care aboutStudentsLow prices, easy to read books, convenient format Professorscontent that aligns with course design, price, easy to read Retail (bookstores)Price, size and weight, durabilityAny individual who uses products of operations management processes is a.