Essay On Consumer Wants

McDonald’s Marketing Management TABLE OF CONTENTI.        INTRODUCTION        II.        DISCUSSION        STP STRATEGY        1.        Market Segmentation        a.        Geographic        b.        Demographic        c.        Psychographic        d.        Behavioral        2.        Targeting        3.        Positioning        MARKETING MIX        1.        Product/Consumer wants and needs        2.        Price/Cost        3.        Promotion/Communication        4.        Place/Convenience        III.        CRITICAL ANAYSIS        REFERENCES        INTRODUCTIONThe problem most businesses, especially in competitive market, face is not the shortage of the goods they are able to supply, but the shortage of the consumers. When this happens, normally businesses tend to lower the price to get the customers’ attention which.