Essay On Consulting Practice

Essay About Arthur Andersen And Positive Aspects Of The Brand Equity
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Rebranding and Repositioning a Global Power Brand1 ACCENTURE: REBRANDING AND REPOSITIONING A GLOBAL POWER BRAND1 INTRODUCTION Andersen Consulting was established in 1989 when the consulting practice of the accounting firm Arthur Andersen separated to form an independent business unit. Andersen Consulting faced the extremely difficult task of positioning itself in the Information Technology market space.

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