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Essay Preview: Mr Report this essay Porter analysis of Zara Zara fashion chain, with 546 stores in 30 countries today -from which 340 are outside Spain- and Ђ2914,3 millions of total sales in 2002, is undoubtedly the groups locomotive (Inditex, 2003). In 2002 it represented 33% of the groups total stores, accounted for 72% of.